Hospital San Diego de Alcalá
Attached to a clear vision of providing high quality medical care and human-centered approach, SDA Hospital stands out for being an ally in difficult circumstances and for upholding a philosophy with the collaboration of it’s highly trained personnel, with a humanistic and empathetic profile towards the people of the city of Hermosillo and the state of Sonora in northern Mexico.
With this in mind it was important that the visual identity for this medical institution reflected a sense of warmth through a color palette inspired by the Sonoran Desert and maintained a simple and clear sight.
