Casa Spotify Medallo
Medellín’s Metro system is one of the most iconic and representative city elements. Its different train lines cross and connect the city from North to South and East to West.
Through intersecting lines with different weights and textures, which are combined with a vibrant color palette alluding to paisa music, this urban icon of paisa pride became the source of inspiration for the Campaign Identity and Art Direction that connected Casa Spotify Medallo with the rest of the city and its people.
